Sunday, March 7, 2010

Text Message Clubs in Rexburg

Text message clubs are becoming a widespread trend in Rexburg Idaho. Many of the restaurants in Rexburg send out weekly text messages advertising deals and including coupons to entice in new customers and to keep their following loyal. When you walk in to certain restaurants in Rexburg you'll see numbers to send in via text message and in a few minutes you will receive you're first deal, usually a larger coupon than every other week. A few places offering "Txt Clubs" are Dominos, Craigos Pizza Parlor, and Horkleys.
Craigos Pizza Parlor sends out their coupons every week. Kirsten Buckmaster, Assistant Manager at Craigos, says they have over 1,000 members of their text message club in Rexburg alone. "We can get anywhere from 100-150 people here every week with text message coupons, maybe more depending on the special." These numbers are surprising considering the small population of Rexburg. The largest number of Text Message Club members is students attending Brigham Young Utah Idaho. "Of course the majority is students. They are the most eager for deals," says Kirsten. "We make an average of 20- 25,000 dollars a week off of our buffet alone and almost all the patrons are students."
Over the past few weeks Craigos has sent out text messages including deals like "2 for $10.99 All Day! Drinks included w/ all the pizza you can eat! Who knew we were so cool!" and "Bring in your sweetie for a sweet deal today. 2 for $11.99 all-u-can eat pizza, pasta, and salad buffet. includes drinks!" the week of Valentines. An average Craigos meal, their buffet including a drink and all you can eat pizza, pasta and salad is $8.46. To get 2 of those for $10.99 means your paying about $5.49 per person.
Craigos is not the only restaurant in Rexburg to offer coupons through text messages. Dominos offers deals like "Get a free Chocolate Crunch Lava Cake when you buy any large 2 topping pizza." The deals are easy to find as long as you have a phone and as long as your not too shy to send a text.

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